Summer Sportivate 2015November 3, 2015
This project was created to focus on young people aged 14 + as it was determined this age group are in need of suitable and relevant provision. Within Hinckley and Bosworth the percentage of this age group that are frequently active is considerably lower than the whole of the East Midlands.
Following consultation with the target audience a variety of activities were chosen. These were Street Dance, Wall Climbing, Disc Sport plus a park based Multi Sport provision.
This Sportivate project aimed to engage inactive and irregularly active young people in new and alternative sports they may otherwise not have had access to. The intention of this was to attract interest in sport and encourage inactive young people to find something they enjoy and instill a habit of frequent activity. Each of the sessions ran for 90 minutes throughout the 6 week summer holiday and mainstream sports were discouraged in order to appeal to those most inactive and currently disengaging with sport within school.
The 4 venues chosen were Desford Church & Community Centre, Green Towers Hinckley Community Centre, The George Ward Community Centre, Barwell and 2 outdoor park venues within the boundaries of Earl Shilton.
Out of a total of 324 young people who attended the sessions, 71% were male and 29% female with approximately 5% registered with a disability. 82.2% of participants were retained throughout the sessions across all venues.
All participants who attended the various sessions were sign-posted to local clubs and community groups who deliver the activity on a regular basis and were encouraged to continue their enjoyment and development within these organisations.
The programme and its content, selected venues and coaches were deemed a huge success and this project has been used as a case study by Hinckley and Bosworth Borough Council in presentation to Sportivate.
Thanks to Michael Peet from Hinckley and Bosworth Borough Council for allowing us to use data from the case study for this article.